Alistair Smith Learning

Enjoyed working with Alistair when we revamped the FA UEFA Pro Licence. Since he first came to Middlesbrough when I was captain there he's been an innovative thinker and full of energy.
Gareth SouthgateEngland Manager, then Acting Technical Director, The FA
An inspiration, as ever…
Oli ThomlinsonFormer Principal, Paddington Academy London
More than any other intervention the generic tutor training programme which you devised has transformed coach education within the FA.
Danni Everyformer Head of FA Learning
A driving force behind the principles of our learning programmes which now have global reach.
Kate Lewisformer Commercial Director, Frog Education
Don't follow him at a conference!
Professor Sir Tim Brighouse
It's been a pleasure to work with Alistair. He has helped me enormously with my Pro Licence. It's been an honour to complete the best qualification of its kind in the World.
Juan C OsorioInternational Manager, World Cup finalists
Relevant, funny, challenging and inspiring - the feedback we had on your keynote was excellent.
Steve MunbyFormer Chief Executive of the Education Development Trust
Despite all that is going on the energy and clarity of thinking was really fabulous and much needed, so for this alone. thank you!
Jane WatersHead of Seven Kings School, London
Alistair helped us create a space to explore Leadership that straddles boundaries, to look up and out to learn from as many organisations as possible, but to align that with what we know about great leadership in schools. Our programme enables us to do that and raise the bar for school leaders.
Tracy SmithExecutive Director, Tower Hamlets Education Partnership
alistair smith cutout short Home
Enjoyed working with Alistair when we revamped the FA UEFA Pro Licence. Since he first came to Middlesbrough when i was captain there he's been an innovative thinker and full of energy.
Gareth SouthgateEngland Manager
An inspiration, as ever…
Oli ThomlinsonPrincipal, Paddington Academy, London
More than any other intervention the generic tutor training programme which you devised has transformed coach education within the FA.
Danni Everyformer Head of FA Learning
A driving force behind the principles of our learning programmes which now have global reach.
Kate Lewisformer Commercial Director, Frog Education
Don't follow him at a conference!
Professor Sir Tim Brighouse
It's been a pleasure to work with Alistair. He has helped me enormously with my Pro Licence. It's been an honour to complete the best qualification of its kind in the World.
Juan C OsorioInternational Manager, World Cup finalists
Relevant, funny, challenging and inspiring - the feedback we had on your keynote was excellent.
Steve MunbyChief Executive of the Education Development Trust

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I am an influencer, developer and coach. My work excites me. I have over 30 years’ experience in leading training and development roles. My clients past and present are below. In that time I have completed over 1,800 presentations, events or programmes and worked within both professional football  and education  in the UK and across five continents. I have written best-selling and award winning books. I have worked with, or for, football clubs from the Premiership to the Conference. I have been the Designated Learning Consultant to the FA for 21 years. More recently I have performed a similar role for UEFA and as of October 2022 I joined FIFA as part of their global Technical Leadership Expert Team with a brief to help provide a world-class education, learning and development pathway for technical leaders.

I offer one to one development coaching for Head Coaches and Technical Directors in professional football via my Direct Development Consultancy. Contact me for the website password

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For more of my work on high performance go to ThreeWhats.com.

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