Insights from the FA Experience: Kirk Vallis – Head of Global Creativity, Google

Using creativity to solve problems

A talented and charismatic influencer who exudes confidence and energy. 

  • The google definition of creativity is “The mindset and habit of approaching our challenges in different ways, with positive intent.”
  • How do we get good at being good at options and possibilities?
  • Force yourself out of the rivers of thinking.
  • Busy is the new stupid! Protect thinking time
  • Go to different worlds – push the boundaries further. Avoid framing the problem too narrowly
  • Use playful provocations, forced alternatives, loose connections – perspectives that are not emotionally attached to an issue or a method – and Naïve experts