I am the Learning Director on the GOAL App Project. The essence of this is a collaboration with Football Clubs to help learn fans learn languages. 

We use players and the game itself to motivate and engage. As you learn the language the situations change, the challenge levels go up and the incentives to earn rewards rise. We use the Accelerated Learning Cycle to help learners make progress. This means we recognise and build on prior knowledge and achievement, test discretely, adjust the difficulty level within the topic accordingly, change the context or the player input, test and retest, then allow the learner to review his or her results.  

The clubs involved so far – Arsenal, Manchester City, Paris St Germain, Real Madrid, Galatasaray – have huge global and social media presence.