I’m Director of Learning with Mudita with responsibilities for the Goal App.

The Goal (Go and Learn) App is available via the App Store and is aimed at football fans who want to learn languages alongside their favourite players. Currently its available to Arsenal and Man City. Real Madrid, PSG and Besiktas have signed up. Discussion are taking place with Chelsea, Bayern Munich, Leicester City and Aston Martin

Mudita wants to “to build a community of over 100m language learners connecting to the biggest sports brands and their players as hero teachers.” 

There are an estimated 4 billion football fans with a gender balance of 63%M/37%F. Through the top 24 football clubs, Mudita can connect to 1.4bn extremely loyal football fans directly through each club’s digital channels as part of the marketing rights in contracts with clubs. This model is unique for a language learning app. 

Around 24% of these fans are highly likely to be learning a second language, c.350m due to the global spread of the fan bases.